Each company has starkly different marketing and content needs. Serving clients of all backgrounds and sizes, I have a large body of work in digital, social, TV and audio content production and management. As an account executive and freelance consultant, I generally crafted the messaging points. After, I would stick with projects every step of the way, often overseeing the kickoff and following through until the product was finished to make sure messaging stayed on point.
Below is just a quick glimpse at how some of those projects turned out.
TV Production
Since 1993, the Georgia Lottery has given back more than $28 Billion to education through the HOPE Scholarship. Here, we tell the story of the hard work parents put in to give their kids the opportunity to take advantage of HOPE.
One of the biggest roadblocks for lottery customers is the complexity of some of its games. Through this spot, we highlighted the simplicity of one of GLC's easiest games - Cash POP.
Social Media
The Dawg Post Facebook has more than 122,000 followers. Through the use of targeted Facebook ads, we are able to go beyond that outreach as well.
With more than 45,000 now, Dawg Post’s Twitter has grown by 8,000 followers under my watch in the past two years.
With 54,000 followers, I have created a massive audience for Dawg Post to distribute its original photo content.
Paid Media Campaigns
In our email capture campaign on Facebook, we hauled in a 37.24% conversion rate, beating the industry standard of 18.49%. Of those conversions, 1.8% became donors, higher than the 1% industry average.
Google Ads
Using free money provided by Google Grants, I was able to garner more than 100,000 impressions using Google Ads, bringing in a click-through rate of 6.8%, beating the industry standard of 2%.
Similar to the Facebook campaign, on Twitter we brought in nearly 1.5 million paid impressions, getting a click-through rate of 2.5%, beating the industry standard of 1.55%.
Design
For the Michael Stapor campaign, staffers were tasked with creating logos to be used leading up to the election. Out of all of them, my design was picked to be used by the campaign.
An infographic I made for class providing statistics and data visualization to compare vocational colleges to standard four-year universities.
Podcasts
Dawg Post hosts several podcasts across Spotify, iTunes and Soundcloud: Riding Home, the UGAly Podcast, and the Roundtable. In my time at Dawg Post, I’ve hosted, edited and produced more than 100 of these podcasts.